Protected Investors of America, Inc.
Protected Investors of America, Inc. ("PIA"), founded in 1934, is a full service Broker-Dealer and an SEC Registered Investment Advisor headquartered in San Francisco’s Financial District.  Our investment services are provided through a network of independent Advisors including  CFPs®, CFAs, financial advisors, and asset managers who serve clients throughout the United States and abroad.   PIA’s financial advisors provide customized financial advice, investment options, and personalized service for a wide range of financial objectives. PIA puts clients first, and we attribute our long history of success to our standards of excellence, integrity, ethical practices and commitment to each individual client.   PIA Advisors  have offices throughout California and their clients reside throughout the world.

What is a Broker-Dealer?
A Broker-Dealer is a business entity that buys or sells securities to and from its customers. As an introducing broker-dealer, PIA does not hold customer securities.   Funds are held at our clearing firm or directly with the product sponsors or insurance companies.   PIA is a member of the Financial Industry Regulatory Authority (“FINRA”), the Securities Investor Protection Corporation (“SIPC”), the Municipal Securities Rulemaking Board (“MSRB”), and is registered with the Securities and Exchange Commission (“SEC”).  PIA is registered with most states. 

What is a Registered Investment Advisor?
A Registered Investment Advisor (“RIA”) is an entity, who, for compensation, is involved in the business of advising others in the value of securities or of the advisability of investing in securities.  PIA is registered as an RIA with the SEC.  Advisors who provide advice for a fee are required to be registered as Investment Advisor Representatives of PIA’s RIA. 

Who Is Your Clearing Firm?
PIA has a clearing arrangement with First Clearing, LLC (“FCC”) headquartered in St. Louis, Missouri. FCC is a non-bank affiliate of Wells Fargo & Company.  They provide securities execution, settlement and custody services.   First Clearing is a member of the FINRA, SIPC, the New York Stock Exchange, the NASDAQ Stock Market, and other major regional stock exchanges.

PIA History
In 1934 our founder, Churchill C. Peters of San Francisco, introduced a new concept to the investment field - personalized financial planning. During the difficult times of the Depression, he never lost hope for the economic recovery of the United States. He also resolved to help as many Americans as possible avoid financial disaster. As a result, a new company - Protected Investors of America - was born and is doing business today from our twenty offices, most of which are located in the bay area. PIA has been headquartered in San Francisco’s historic Russ Building since 1937. Protected Investors of America, Inc. (PIA), provides customized financial advice, investment options, and personalized service for a wide range of financial objectives. Our standards of excellence, ethical practices and commitment to each advisor and client have resulted in a long history of success. We put our clients first, and we attribute our long history of success to our standards of excellence, integrity, ethical practices and commitment to each individual client. PIA is wholly owned and directed by our Associates who are all independent contractors. A member of FINRA since its inception in 1939, PIA is a full-service Broker Dealer and a federally registered Investment Advisor proud to provide personalized service to clients in the Greater Bay Area and surrounding communities, as well as throughout the United States and foreign countries. PIA is an SEC Registered Investment Advisor and a member of both the MSRB & SIPC. PIA Advisors have offices throughout California and their clients reside throughout the world.

Our Clients
We have long-standing relationships with our clients who include individuals, businesses, municipalities, foundations and trusts; they have differing needs and differing objectives, both short-term and long-term. Whether you are just starting out or a seasoned, sophisticated investor, PIA can provide the expertise to help you meet your financial goals. You may want to fund a college education, retire comfortably, or pass on estate assets. Through our advisors, they will review your current situation, help you define goals, determine your risk threshold and help you choose diversified and suitable investments. Our services are tailored specifically for you.

Types of Accounts & Products
We provide guidance, tools and resources for investing in all types of securities. PIA has no proprietary or preferred investment products. Our asset classes include Common and Preferred Stocks, Fixed Income vehicles including Government and Municipal Securities and CD’s, Mutual Funds, Exchange-traded Funds, Socially Responsible Investments, REITS, Insurance, and Limited Partnerships such as Real Estate or Gas and Oil. Account types include Individual, Joint, Transfer On Death, Margin, Options, 529 College Plans, IRA’s, Corporate, Trust, Foundation, and Uniform Gift to Minors.

• • Through the financial counseling process we help you develop investment strategies that may include the use of any of the following:
    Investment Management Mutual Funds Stocks Tax Exempt Bonds Government Bonds Corporate Bonds	Real Estate Investments Tax Sheltered Annuities Insurance Programs Specialized Investments Qualified Retirement Plans

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